Why You Need to Listen to Your Customer’s Complaints

Being in the cleaning industry, dealing with customer complaints is part of the job. In fact, the same can be said of any service based business. Some clients habitually complain. Some clients are more reasonable than others. But often, client complaints are valid. Nobody likes hearing criticism, but perhaps we are simply looking at it the wrong way?

I recently listened to an interview with actor Mandy Patinkin. If you don’t know him, then you are not addicted to the Showtime program Homeland like I am. Or perhaps you haven’t seen Princess Bride where he was Inigo Montoya in 1987’s The Princess Bride, in which he delivers the iconic line, “Hello, my name is Inigo Montoya. You killed my father. Prepare to die.” Anyway, I heard the passionate Patinkin talk about his appreciation of criticism and how it can make us better.  That statement got me thinking about how a paradigm shift in regards to customer complaints just might do us some good.

An article in The Guardian outlines some of the benefits of criticism like this;

Criticism is a form of communication – If someone has a criticism it means they want to give you feedback on what you’re doing for them – that means an opportunity to learn more about the person who you’re working for and how to convert them into a satisfied customer.

Feedback helps make your product/service stronger – Use that information to change your performance, service or event – sometimes it will make for uncomfortable listening but it can make your offering stronger.

It forces you to think about how you work – Constructive criticism can guide you away from bad practices and towards good ones. Try to be objective and look at what you’re providing as though it’s not yours.

The right kind of criticism can give you an advantage – If you can get a customer to tell you how to give them the perfect product or service, that’s information you’ve got that no one else has. That puts you at an advantage over anyone else in your sector and can be used again in the future to get things right, even faster.

Use positive language, elicit a solution – Try to avoid getting into an argument. Instead, turn the exchange into a discussion about how to resolve the problem. This way you’re still in a position to get paid and you’ll waste less time guessing how to put things right.

So next time you get a complaint, don’t take it personally. Instead, listen and then thank that customer for helping you improve the way you do business.

“Criticism is something you can easily avoid by saying nothing,

doing nothing, and being nothing.” ~Aristotle

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EFS Clean Building Services is Calgary’s locally-owned-and-grown commercial cleaning company and authorized dealer for Ceiling Pro International. Our services include Ceiling Cleaning, Commercial Cleaning, Post-Construction Cleaning, Hard Surface/Tile Restoration, Rapid Disinfecting and Quality Assurance Inspections. Let us help you get a better clean by calling 403-949-3344 or by requesting a cleaning quote/demo.